The Coop Advertising Network by www.digitalpoint.com is a really powerful marketing tool that can easily be installed onto the smallest of web sites. By simply adding a small number of links on your site you can advertise on the web sites of the multitude of meber's sites. Think of the potential! Where else can you get FREE front page advertisements on powerful and popular sites? I will let you into a secret - The Coop Advertising Network can get you listed on the front page of highly pageranked sites in a second!
In my opinion it is second only to Google's Adsense! Think of it along the same lines except you do not pay cash for your adverts you give advert space on your site in return. Nice and simple ;-)
On their site the main criteria used in building the network wasthat:
- It must be FREE
- Must not use technologies that can be disabled on the client (frames or JavaScript)
- Shouldn't be able to be disabled by things like Norton Utilities or similar client-side products
- It's a co-op, so it should be based on the number of pages someone runs ads on, not impressions (impressions, clicks, etc. can be spoofed)
- Someone could generate a ton of orphaned pages to run ads on, so lets base it on the number of pages that a major search engine knows about (currently Google). Google does a good job of filtering out spam and duplicate content pages, so that's another advantage.
- Set some sort of upper cap on the number of pages within a site so someone doesn't generate a million pages and take a large percentage of the network
- Give people an incentive to help the ad network grow (give them something to refer people)
It would appear that the Coop Advertising Network meets all of the above and more. I currently use it on most of my sites. One of the best points is that you are not limited to one advert, you can have a great many variations. I use this to my advantage and twist the whole thing on it's head a little by placing adverts on the system that are actually advertising a site that does not run the network. I do not think this is against the T&C and it is most beneficial for sites that could not accommodate more links on their homepage [or for those, overly, fussy clients that appear to say no to everything the webmaster suggests!].
Furthermore the Coop Advertising Network is run in a "pyramid" / Afilliate style. This means that you can get other sites to sign up and you get a small percentage of their "weight". These small amounts soon begin to amount to larger and more effective weights that would otherwise be impossible thrusting your sites returns even higher as people you have signed up start to sign up people themselves. It is important [to me] that if you decide to join this excellent program you follow my link {so that I may get my little share} as I really do believe in this product - see it live at the very bottom of this page in the bright blue links. Of course you can blend them better into your site if you wish!
Currently the types of sites that can use the Coop Advertising Network are ones that do server-side processing. This includes vBulletin 2.x and vBulletin 3.x forums, phpBB 2.x forums, Movable Type blogs, Blogger blogs or any site that supports PHP, ASP, PERL, cold fusion, etc.
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