The Overture's Keyword Selector Tool is a Keyword and keyword phrase suggestion tool that I could not be without. Simple to use it provides me with the information I require without fuss.
 As you can see in the image to the left I have chosen the keywords "bobble hats"
Selecting the right keywords and keyword combinations for your website is an essential part of marketing! Sadly this shows that only 36 people searched for "bobble hats".
Now let's say that my business was selling hats, not just bobble hats, then I would simply put "hats" or "hat" in the keyword selector tool.
_________________________________________________________________________________________
Now that I have chosen "hat" as my keyword, you can see that the tool has returned a far greater number of results (not all results shown here). Now I can consider which terms I would like to compete over.
Or I may reconsider some of the keywords I may have already chosen - let me explain. If one of my products was a hard hat and I had written the page with the title "Safety Hat" I may choose to reconsider as the tool clearly shows that 9139 people searched for "hard hat" (only 161 people searched for "safety hat" in the sample period).
However care must be taken as the figures given may not be an accurate representation of the number of people that have been looking to purchase a hard hat! Many webmasters use the search engines to look at competition and see how well their own sites are doing. This alone can distort the figures considerably.
Context must also be a consideration, A "Hard Hat" search may not be for a safety hat as the term "hard hat" can be used descriptively such as "hard hat news, hard hat web hosting (page one results on Google at the time).
However, used carefully and creatively this tool is a must for every webmaster and, best of all it is FREE
| 
